Behind Moose Cannon
Nature has always been at the heart of everything I do. Protecting and restoring our planet isn’t just my passion—it’s my life’s work. Through my artwork, photography, and clothing, I raise awareness and funds for conservation projects, turning creativity into real action. So far, I’ve raised over £10,000 for conservation efforts and helped facilitate projects such as planting 50,000 trees in Norway to restore vital habitats.
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My journey has taken me around the world, working with critically endangered species and hands-on conservation projects. I’ve volunteered and worked with charities to rescue, rehabilitate, and release wildlife back into protected areas, ensuring they have a second chance at life. Beyond wildlife conservation, I’ve worked with local communities, disabled children, and diverse stakeholders to create positive environmental change—helping both people and wildlife thrive together.
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With a First-Class Honours degree in Geography and Environmental Science from The Open University, I’ve combined my academic background with real-world experience to make a tangible impact. But this is just the beginning—every piece of art, every photograph, and every item of clothing I create helps fund crucial conservation work.
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As for the name Moose Cannon, it’s inspired by the saying “loose cannon”—something unpredictable, bold, and impossible to ignore. Conservation needs that kind of energy. The fight for our planet is urgent, and sometimes it takes a wild, unrelenting approach to make a real difference. That’s what this project is all about—taking action, breaking barriers, and creating a lasting impact.
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By supporting Moose Cannon, you’re not just buying something unique—you’re directly contributing to protecting and restoring the natural world. Together, we can make a real difference.
Mission
My mission is to bridge the gap between the human and natural world, helping people see wildlife not as something separate, but as something deeply connected to us. Through my art, photography, and conservation work, I want to inspire people to relate to animals on a personal level—to see their emotions, personalities, and individual stories.
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Just like the people around us, animals have character. They form bonds, experience joy and grief, show resilience, and express themselves in ways that are both unique and familiar. By capturing these moments, I hope to spark a deeper understanding—one that shifts how we see the natural world and drives real action to protect it.
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When people recognise traits and personalities in animals that they see in friends, family, or society as a whole, they begin to connect. That connection is powerful. It builds empathy, fosters awareness, and ultimately inspires change.
Every piece of artwork, every photograph, and every conservation initiative I undertake is driven by this belief: once we see nature as part of us, rather than something separate, we will fight to protect it.
Vision
I envision a world where people no longer see nature as something distant, but as something deeply intertwined with their own lives. A world where wildlife is recognised not just as species, but as individuals with personalities, emotions, and stories—just like us.
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Through art, photography, and conservation, I want to shift perspectives, creating a society where empathy for the natural world drives real action. I see a future where conservation is not an afterthought, but a collective responsibility, where people feel personally connected to the wildlife and wild places we fight to protect.
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My vision is to inspire a movement—one where people see themselves reflected in nature, recognise the characters and personalities in the animals around them, and feel compelled to take action. Because when we truly connect with something, we fight for it. And together, we can create a world where both humans and wildlife not only survive, but thrive.
